Choose the guide for your weak spot

Use the Business Case Guide for full cases, or the Market Sizing Guide for estimation practice.

Scroll down to explore both guides

Master full business case interviews

Business Case Guide

Build a clear, repeatable method for solving full business cases — from understanding what the interview is testing to delivering a strong final recommendation.

Best For

  • Understanding how full business case interviews work
  • Building stronger structures, hypotheses, and business judgment
  • Learning the main case lenses used in consulting interviews
  • Turning theory into repeatable habits through focused practice
Open full Business Case Guide
1

What a Case Interview Is

This section explains why case interviews exist and what consulting firms are really trying to test.

It shows that a case interview is not about memorizing business facts, but about handling an unfamiliar problem with structure, logic, and clear communication. Readers learn the four phases of a case and the five skills interviewers evaluate throughout the discussion. The section makes the interview feel less mysterious and gives readers a reason to keep reading: once they understand the game, they can start improving how they play it.

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2

The Business Case, Phase by Phase

This section breaks down the full case interview process from the opening prompt to the final recommendation.

It explains what to do in each phase: how to listen, ask clarifying questions, build a structure, analyze data, and close with a clear answer. Readers see how each step depends on the one before it, which makes the case feel more manageable and less improvised. The section encourages them to read on because it turns a complex interview into a repeatable sequence they can practice.

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3

Business Lenses

This section teaches readers how to choose the right structure for different types of business cases.

It introduces the main lenses candidates need, especially profitability and business situation, instead of overwhelming them with dozens of frameworks. Readers learn when each lens applies, how to adapt it to the case, and how to handle variants like market entry, M&A, investment evaluation, and pricing. The section is useful because it helps candidates move from generic structures to sharper, case-specific thinking.

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4

Pills of Practice

This section focuses on practical case mechanics that candidates often get wrong under pressure.

It covers recurring tools such as markup versus margin, operating leverage, weighted averages, growth breakdowns, market share, and scenario analysis. Each pill explains one concept clearly and shows how to apply it in a realistic case situation. The section pushes readers to keep going because these are the small skills that can quickly make their case performance cleaner, faster, and more confident.

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Excel at market sizing interviews

Market Sizing Guide

Learn a clear, repeatable method for solving market sizing questions — from clarifying the scope to building the structure, executing the math, and checking whether the final answer makes sense.

Best For

  • Understanding how market sizing questions work
  • Building stronger structures, assumptions, and numerical fluency
  • Learning the main sizing approaches used in consulting interviews
  • Turning theory into repeatable habits through focused practice
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1

What a Market Sizing Is

This section explains what market sizing questions are and why they matter in consulting interviews.

It shows that sizing is not about knowing the exact answer, but about building a logical and defensible estimate from reasonable assumptions. Readers learn what interviewers evaluate, including structure, assumption quality, numerical fluency, sanity checking, and communication. The section makes sizing feel less like guesswork and more like a repeatable problem-solving skill.

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2

The Universal Sizing Workflow

This section introduces the four-step process that applies to every market sizing question.

It walks readers through how to clarify the scope, build the structure, execute the calculations, and review the final answer. The section is useful because it gives candidates a clear sequence to follow before they get lost in numbers. It encourages readers to continue because once they master the workflow, every sizing question becomes more manageable.

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3

Framework Taxonomy

This section teaches readers how to recognize different types of sizing questions and choose the right structure for each one.

It separates sizing questions into market and non-market problems, then breaks them into specific sub-types such as demand-driven, supply-driven, hybrid, geometry-based, and process-based sizing. Readers learn the logic behind each one instead of memorizing templates. This section is valuable because choosing the right structure early is what makes the rest of the sizing clean and convincing.

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4

Pills of Practice

This section focuses on the recurring mistakes and mechanics that candidates need to master through practice.

It gives readers short, targeted modules on the parts of sizing that often break down under pressure. These pills help candidates improve the details that make a sizing answer stronger, such as assumptions, calculations, sanity checks, and communication. The section pushes readers to keep practicing because these small skills can quickly turn a rough estimate into a polished interview answer.

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Next Step

Studied the method?
Now practice it live.

Open the GPT that fits your next practice session.

Full cases, structured prompts, follow-ups

Business Case GPT

Sizing drills, step-by-step solving, new questions

Market Sizing GPT

Both GPTs are designed to complement the theory guides.